Brand Identity, Marketing
Born out of Singapore, Tropika is a gathering of minds, music and morals; an interdisciplinary initiative where global rhythms mix with societal issues. We created the brand identity with the overarching theme of presenting visual art to the public; the marketing strategy was focused on word-of-mouth and resulted in over $20,000 in media value.
The logo designed by one of our creators, Reza Hasni is a modern symbol of Ying & Yang that represents balance. While the event posters and flags feature his art interpretation of Tropika.