Tropika

Brand Identity | Digital Marketing | Web Development | Event Management

Born out of Singapore, Tropika is a gathering of minds, music and morals; an interdisciplinary initiative where global rhythms mix with societal issues. With aim to promote mindfulness on inclusivity, sustainability and wellness, each event is carefully curated to consciously explore the key themes of Tropika. From live music performances to DJ acts, film to art, and panel discussions to interviews, the goal is to provide sonic and mental stimulation in the hopes of creating better communities.

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WHAT WE DID

Nomadic Collective was engaged for the following services:
 

• Development and execution of brand identity with Singapore-born, Berlin-based artist Reza Hasni

• Development and execution of overall marketing and PR strategy 

• Development and execution of events planning for Tropika's first two events in Singapore

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The logo designed by Reza Hasni (one of our specialists) is a modern symbol of Ying & Yang that represents balance. While the event posters and flags feature his art interpretation of Tropika. 

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RESULTS

While the overall strategy was focused on word-of-mouth marketing, we managed to achieve over $50,000 in media value. 

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