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Sugarhall Relaunch 2022

Public Relations

(Re)introducing Sugarhall: Jigger & Pony Group's beloved bar returns as a rum-focused cocktail pub in the heart of Singapore’s Central Business District after a four-year hiatus. Nestled on the second level of a 1920s heritage building near Raffles Place, Sugarhall returns with a new approachable attitude while retaining the feel-good energy and same old passion for rum.

Nomadic Collective served as the agency in managing their publicity efforts for Sugarhall's relaunch in March 2022:

  • Development and execution of the overall communications strategy 

  • Development of press materials and dissemination of press kit to a curated gold list of media and influencers in Singapore and selected targeted international publications 

  • Creative story pitching to media and KOLs

  • Media training for the Sugarhall team

  • Fielding of media enquiries

  • On-ground hosting of media and KOLs for Sugarhall's bar programme tastings 

  • Day-to-day strategic counsel on communications issues



The three-month campaign garnered over an estimated 20.8 million impressions, 67 pieces of coverage across print, digital and social media platforms with dedicated features on Tatler Asia, Esquire Singapore, Lifestyle Asia just to name a few. 

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