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Negroni Week 2022

Campari Group




Campari, the flagship Italian aperitif of Campari Group celebrated its iconic Negroni cocktail in its continued partnership with Imbibe Magazine. For its 10th year milestone, the 2022 edition consisted of an activation of bars across the globe paying homage to the world’s #1 best-selling classic cocktail with the charity initiative – for chosen charities with purchases of each bar’s adaptation across 12 – 18 September 2022.

Nomadic Collective served as the lead agency for Campari Group, handling communications strategy, media and influencer relations, and on-ground activations. Our services included:

  • Press management, including handling enquiries, crafting releases, and compiling press kit materials

  • Creating and implementing pitching plans, planning events, hosting on-site, monitoring coverage, and providing marketing consultancy

As a result, we received 62 pieces of coverage across digital and radio platforms such as Robb Report Singapore, The Peak Singapore and The Straits Time to name a few. In total, we garnered over S$127,000 in ad value and S$380,000 in PR value.

Negroni Week 2022
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