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Mars Iwai Whisky's Launch in Singapore
Barworks Wine & Sprits
Craft spirits producer Mars Whisky is the third largest whisky producer in Japan and we were in charge of their Public Relations (PR) campaign for their debut in Singapore with their core Iwai range of blended whiskies.
WHAT WE DID
The communications strategy engaged traditional print media such as Lianhe Zaobao and Business Times as well as society titles like The Peak in tastings with the local brand ambassador. We also organised a press trip - hosting Straits Times, Esquire, and Spirited Singapore - to Shinshu (Nagano) and Tokyo to visit the distillery and embark on a bar tour of well-regarded and award-winning establishments that feature Mars whisky on their portfolio.
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