Mandala Weekender 2022
The Mandala Group
During the Singapore F1 weekend from 30 September to 2 October, Mandala Weekender transformed the main Expo Hall at Marina Bay Sands into a world-class race viewing and party experience for its members, VIPs, and the public. The event aimed to share the Mandala Club's philosophy and dynamic community with a wider audience, featuring an electric atmosphere filled with energy, music, and Mandala hospitality.
Nomadic Collective was entrusted with developing and executing the digital advertising and email marketing efforts for the event, which included:
Devising a paid media and email marketing strategy to increase awareness and drive sales conversions
Creating email campaign templates and crafting copy for different target audiences
Optimising advertising campaigns across Facebook and Instagram
Our efforts led to over 16 million impressions and reach and garnered over 8,500 outbound clicks, resulting in successful campaigns.