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Mandala Masters present Mirazur

Mandala Club

Client

Year

2021

In May 2021, Mandala Club made culinary history by hosting the world-renowned Mirazur, the best restaurant in the world. The ground floor space was transformed into a gastronomic haven, offering guests a rare opportunity to indulge in exquisite cuisine. This dynamic project not only solidified Singapore's reputation as a global hub for gastronomy but also paved the way for future world-class experiences at Mandala Club, which was unveiled in late summer of 2021.



WHAT WE DID

Nomadic Collective was tasked with overseeing the digital marketing strategy for the Mirazur residency, which included social media, email marketing, and paid media amplification. Our responsibilities included:


  • Developing and executing an overall digital marketing strategy

  • Coordinating design and traffic planning to ensure all communication designs were completed within deadlines and aligned with the brand's vision

  • Coordinating photography and video production for social media content and negotiating rates



RESULTS

Despite challenges posed by the global pandemic, our efforts yielded impressive results:


  • Over 8.9 million social media impressions

  • Over 9 million social media reach

  • Over 63,000 unique website pageviews

  • Achieved a 100% take-up rate for the Mirazur residency.

Mandala Masters present Mirazur
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