Mandala Masters present Gaggan Anand
The Mandala Group
In September 2021, Mandala Club hosted the second residency of their 'Mandala Masters' series, featuring Gaggan Anand and his team for a three-month period.
Nomadic Collective provided digital marketing support for the residency in the following areas:
Developing and executing an overall strategy for social media, email marketing, and paid media.
Created visual content assets, including team profile shoots and behind-the-scenes content for social media,
Co-led the art direction for communication design visual assets
Coordinated photography and video production for social media content, and supported in rates negotiation.
The response to the residency was overwhelming, with a 100% take-up rate in reservations within three hours of releasing priority ticket sales.
658% increase in Instagram followers
674% increase in Instagram reach
4,653% increase in Facebook page impressions
Due to the success, the residency was extended twice, and the final menu concluded on June 30, 2022, with a total take-up rate of 100%.