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A small omakase restaurant located in a shophouse in Singapore’s quaint Joo Chiat district, Jimoto Dining was the result of a rebranding exercise of ramen joint Jimoto Ya.
We embarked on a food publication focused communications rollout, engaging media popular with PMEBs (Seth Lui, TimeOut Singapore), and publications well regarded by the food and beverage industry such as Epicure and Michelin Guide.
The two-month campaign resulted in more than S$40,000 in media value and S$120,000 in PR value.
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