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HyphenBB presents The Non Season

Hyphen Projects




'The Non Season' was a highly successful public art and lifestyle activation at Design Orchard, curated and presented by creative collective Hyphen BB. With over 20 Singaporean and Singapore-based artists and designers showcasing visually impactful and topical art installations, the event encouraged a rethinking of Orchard Road precinct's history and legacy, spurring renewed interest and curiosity in the area and its past.

As an extension of the team, we developed and executed the overall digital marketing strategy, including social media management and paid media amplification. We also produced the teaser and post-event video and facilitated event photography.

The campaign resulted in a total reach of 1.64 million and 4,283 engagements across Facebook and Instagram. We achieved a 47667% increase in the total reach (684.5K+) on Instagram and a 671,816% increase in the total reach (960.8k) on Facebook.

HyphenBB presents The Non Season
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