Opened in March 2021, Fukui is a hospitality-driven omakase concept by sisters Emilia and Eugenia Tan. Helmed by Head Chef Nick Pa’an, the restaurant pays homage to the culinary traditions of Japan and its coastal prefecture of Fukui. Flowing with the seasons, the menu refreshes monthly to showcase Japanese produce at its peak, culminating in an exclusive dining experience that invites patrons into a special corner of Japan.
WHAT WE DID
For the launch of FUKUI, we provided the following services:
Developed and executed the restaurant's website
Managed and engaged the community through social media and Google reviews
Conducted media relations and influencer engagement
As a result, we achieved a 1115% increase in organic social media followers and a 5428% increase in social media reach. Our three-month PR campaign garnered over S$150,000 in media value across print, digital, and radio, and generated 5 million social media impressions.