Flor de Caña’s ‘Zero Waste Cocktails’ 2022
Flor de Caña
Flor de Caña, a Carbon Neutral and Fair Trade certified ultra-premium rum brand, partnered with eco-conscious bars, restaurants, and consumers in more than 30 countries for the Zero Waste Cocktails initiative. Thirteen local bars and restaurants participated in Singapore to serve cocktails made with sustainably produced rum and ingredients derived from repurposed food scraps or leftovers from 15 August to 15 September 2022.
Nomadic Collective served as the lead agency for Flor de Caña, handling communications strategy, media and influencer relations, and on-ground activations. Our services included:
Press management, including handling enquiries, crafting releases, and compiling press kit materials
Creating and implementing pitching and hosting plans, hosting on-site, monitoring coverage, and providing marketing consultancy
45 pieces of coverage across digital media platforms and social media, including Harper's Bazaar, Coconuts, Lifestyle Asia Hong Kong, and Spirited Singapore.
S$72,800 in ad value and
S$218,000 in PR value