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AEG x Collective Minds present Back to Live 2020

Collective Minds




In December 2020, AEG Asia and Collective Minds collaborated with Singapore Tourism Board (STB) to launch a 2-day concert at Marina Bay Sands under the Ministry of Health's pilot programme adhering to safety management measures featuring local artists like Benjamin Kheng, Charlie Lim, Sezairi, and more.

Given only a 6-day timeframe prior to the event launch, we created and executed a comprehensive social media campaign for the event. Our services included: 

  • Developing a consistent publishing schedule on dedicated Facebook and Instagram channels

  • Creating a paid media strategy to achieve desired objectives in conversion and reach

  • Co-leading the art direction for communication design to enhance the event's visual identity

  • Offering consumers a compelling value proposition

  • Forming strategic partnerships and collaborations with industry influencers and brands to amplify the event's reach and impact.

2.1 million impressions
700,00 reach
68,000 engagement
69% conversions

AEG x Collective Minds present Back to Live 2020
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