AEG x Collective Minds present Back to Live 2020
In December 2020, AEG Asia and Collective Minds collaborated with Singapore Tourism Board (STB) to launch a 2-day concert at Marina Bay Sands under the Ministry of Health's pilot programme adhering to safety management measures featuring local artists like Benjamin Kheng, Charlie Lim, Sezairi, and more.
Given only a 6-day timeframe prior to the event launch, we created and executed a comprehensive social media campaign for the event. Our services included:
Developing a consistent publishing schedule on dedicated Facebook and Instagram channels
Creating a paid media strategy to achieve desired objectives in conversion and reach
Co-leading the art direction for communication design to enhance the event's visual identity
Offering consumers a compelling value proposition
Forming strategic partnerships and collaborations with industry influencers and brands to amplify the event's reach and impact.