1-Group's Oktoberfest 2022
Following its recent run of Grand Prix Season Singapore activations, the folks of 1-Group are riding high on momentum as Singapore’s leading F&B, lifestyle and entertainment group with an incoming All Things German Oktoberfest campaign across 3rd – 23rd October 2022.
Set to takeover 6 key establishments – The Alkaff Mansion, 1-Arden, 1-Atico, Bee’s Knees, The Riverhouse and Wildseed Bar – diners and drink seekers can look forward to rousing sessions spurred by beer specials, classic German-Bavarian sharing platters, live entertainment, as well as a Pop-up Market with some alternative family-friendly fun and a full-force All Things German Night Festival that will transform the courtyards of Alkaff Mansion into
an Oktoberfest playground.
Our services included:
Press management, including handling enquiries, crafting releases, dissemination and compiling press kit materials
Creating and implementing pitching and hosting plans, hosting on-site, monitoring coverage, and providing marketing consultancy
As a result, we achieved over 50 pieces of coverage across digital and radio platforms such as Her World Singapore, City Nomads, Tatler Asia and Power 98, just to name a few. That accounted for a total of S$64,900 in ad value and S$195,000 in PR value.