Oo La Lab x City Nomads

Video Production | Content Marketing

A collaboration between DIY crafted fragrance brand, Oo La Lab and insider guide, City Nomads. We engaged three Singapore-based creative who are expert in their fields to share their experiences and journey through scents.

WHAT WE DID

We developed 2-minute video for each creative, followed them to their favourite haunt in Singapore, conducted an interview that draw the line between scents and memories. The videos were promoted on City Nomads' social media platforms - Facebook, Twitter, Instagram, YouTube - and were promoted to regional audience in Indonesia, Malaysia, Thailand, Japan and Australia.