Creator Lab series with City Nomads and

Oo La Lab x City Nomads

Video production and content

A collaboration between DIY crafted fragrance brand, Oo La Lab and online lifestyle and travel guide, City Nomads. We engaged three Singapore-based creative who are expert in their fields to share their experiences and journey through scents.


We developed 2-minute video for each creative, followed them to their favourite haunt in Singapore, conducted an interview that draw the line between scents and memories. The videos were promoted on City Nomads' social media platforms - Facebook, Twitter, Instagram, YouTube - and were promoted to regional audience in Indonesia, Malaysia, Thailand, Japan and Australia.