Mandala Club presents Gaggan Anand

Social Media Management | Paid Media Amplification | Traffic Management

Launched in September 2021, Mandala Club presented a second residency in their 'Mandala Masters' series with the fantastically inventive, unabashedly rebellious and always ahead of the curve Gaggan Anand and his 20-strong kitchen and restaurant team for a three-month residency which was extended twice due to overwhelming response. 

WHAT WE DID

Nomadic Collective were engaged to support in the overall digital marketing efforts which comprises of: 
 

  • Development and execution of their overall digital marketing strategy for social media, email marketing and paid media amplification ​​

  • Development and production of pre-launch visual content assets such as team profile shoot and behind-the-scenes happenings for social media

  • Co-led the art direction for communications design visual assets 

  • Coordination of design traffic planning to ensure all communication designs are fulfilled within deadlines and executed in accordance to vision

  • Coordination of photography and video production for social media content and supported in negotiation of rates

RESULTS

Within 2 weeks from the announcement of the residency, we gained over:

  • 100% take-up rate in reservations within 3-hours from the time we released priority ticket sales

  • 658% increase in followers on Instagram

  • 674% increase in reach on Instagram

  • 4653% increase in page impressions on Facebook
     

Due to overwhelming response, the residency was extended twice with the final menu concluded on 30 June 2022 and total take-up rate of 100%