Mandala Club presents Gaggan Anand
Social Media Management | Paid Media Amplification | Traffic Management
Launched in September 2021, Mandala Club presented a second residency in their 'Mandala Masters' series with the fantastically inventive, unabashedly rebellious and always ahead of the curve Gaggan Anand and his 20-strong kitchen and restaurant team for a three-month residency which was extended twice due to overwhelming response.
WHAT WE DID
Nomadic Collective were engaged to support in the overall digital marketing efforts which comprises of:
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Development and execution of their overall digital marketing strategy for social media, email marketing and paid media amplification
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Development and production of pre-launch visual content assets such as team profile shoot and behind-the-scenes happenings for social media
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Co-led the art direction for communications design visual assets
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Coordination of design traffic planning to ensure all communication designs are fulfilled within deadlines and executed in accordance to vision
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Coordination of photography and video production for social media content and supported in negotiation of rates
RESULTS
Within 2 weeks from the announcement of the residency, we gained over:
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100% take-up rate in reservations within 3-hours from the time we released priority ticket sales
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658% increase in followers on Instagram
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674% increase in reach on Instagram
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4653% increase in page impressions on Facebook
Due to overwhelming response, the residency was extended twice with the final menu concluded on 30 June 2022 and total take-up rate of 100%
