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Dishing out contemporary takes on traditional heirloom recipes, modern Peranakan restaurant and bar Godmama was launched at the same time as its landlord - the newly redeveloped lifestyle mall Funan. In standing out from the deluge of new F&B establishments that opened at the same time, we rolled out a strong communications plan to engage traditional media like Straits Times and Business Times, as well as popular digital platforms and food-focused key opinion leaders. This resulted in more than S$110,000 in media value, and a still-thriving Godmama!
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