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Freedom Gym

Public Relations

Founded by James Koh Jiuh Wey and Alex Liu Chang, Freedom Gym is Singapore’s first state-of-the-art fitness playground to bring freedom back to who and what matters - freelance personal trainers, clients and their fitness journeys. Freedom presents a one-stop gym with a F&B collaboration with Wafuken, Singapore’s first sous vide-themed restaurant for nutrition.


Nomadic Collective served as the press office to coordinate and manage media relations and influencers outreach throughout the 3-month campaign to drive awareness and create top of mind brand recall. Our scope included: 

  • Creation of press release and dissemination of press pack to a gold list of local publications and influencers covering lifestyle, fitness and wellness. 

  • Creative story pitching to secure interviews, features and round-ups

  • Development of media and influencer hosting strategies and plans

  • Invite coordination and on-ground hostings or facilitation of media for Freedom Gym's launch event and post-launch sessions

  • Liaison of all media and influencer requests and enquiries

  • Development and execution an affiliate programme structure for influencers 

  • Ongoing media monitoring with closing report


In three months,


  • Received 45 pieces of coverage across digital news sites and social media such as Honeycombers, Esquire Singapore, Buro247, The Singapore Women's Weekly, Prestige, and City Nomads just to name a few.

  • Achieved over S$71,000 in media value.

  • Garnered an estimation of 1m lifetime views across all coverage and 1.6m impressions.

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