Freedom Gym

Public Relations

Founded by James Koh Jiuh Wey and Alex Liu Chang, Freedom Gym is Singapore’s first state-of-the-art fitness playground to bring freedom back to who and what matters - freelance personal trainers, clients and their fitness journeys. Freedom presents a one-stop gym with a F&B collaboration with Wafuken, Singapore’s first sous vide-themed restaurant for nutrition.

WHAT WE DID

Nomadic Collective served as the press office to coordinate and manage media relations and influencers outreach throughout the 3-month campaign to drive awareness and create top of mind brand recall. Our scope included:

Creation of press release and dissemination of press pack to a gold list of local publications and influencers covering lifestyle, fitness and wellness.
Creative story pitching to secure interviews, features and round-ups
Development of media and influencer hosting strategies and plans
Invite coordination and on-ground hostings or facilitation of media for Freedom Gym's launch event and post-launch sessions
Liaison of all media and influencer requests and enquiries
Development and execution an affiliate programme structure for influencers
Ongoing media monitoring with closing report

RESULTS

In three months,

Received 45 pieces of coverage across digital news sites and social media such as Honeycombers, Esquire Singapore, Buro247, The Singapore Women's Weekly, Prestige, and City Nomads just to name a few.
Achieved over S$71,000 in media value.
Garnered an estimation of 1m lifetime views across all coverage and 1.6m impressions.