Aperol's #JoinTheJoy Campaign in Singapore

Aperol, the vibrant Aperitivo from Italy launched its debut edition of its #JoinTheJoy bar tours and events in Singapore over the first two weekends of July 2022. The campaign was set to bring drink lovers on a self-guided bar crawl or guided Aperitivo experience within four key districts – East Coast, Bayfront, Riverwalk and Chinatown – in a bid to cultivate the Italian tradition of sipping on Aperol Spritz while socialising and snacking on appetizers.

​

WHAT WE DID

Nomadic Collective was the appointed agency for all publicity efforts for Campari Group across all of the group's portfolios. For the launch of #JoinTheJoy campaign, we developed and executed the following: 

​

• RSVP management and facilitation of the guided tour / bar crawl for media and influencers across four seatings over two days, and the launch party. 

• Collaborated with Singapore-based music collective, Groovetop for further influencer engagement. 
  
   

RESULTS

Over a two-week campaign, we achieved: 

​

• 89 pieces of coverage across digital media platforms, social media and radio channels such as Men's Folio, Prestige, Esquire, Tatler Singapore, City Nomads, CNA938 just to name a few.

• Estimated 25.7M online readership 

• Estimated S$405K in PR value

• Estimated S$107K in advertising value 

• Estimated 27.9M audience with the combined total of publication-wide audience figures for all outlets featuring coverage