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Aperol's #JoinTheJoy Campaign in Singapore

Public Relations

Aperol, the vibrant Aperitivo from Italy launched its debut edition of its #JoinTheJoy bar tours and events in Singapore over the first two weekends of July 2022. The campaign was set to bring drink lovers on a self-guided bar crawl or guided Aperitivo experience within four key districts – East Coast, Bayfront, Riverwalk and Chinatown – in a bid to cultivate the Italian tradition of sipping on Aperol Spritz while socialising and snacking on appetizers.

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WHAT WE DID

Nomadic Collective was the appointed agency for all publicity efforts for Campari Group across all of the group's portfolios. For the launch of #JoinTheJoy campaign, we developed and executed the following: 

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  • RSVP management and facilitation of the guided tour / bar crawl for media and influencers across four seatings over two days, and the launch party. 

  • Collaborated with Singapore-based music collective, Groovetop for further influencer engagement. 

     

RESULTS

Over a two-week campaign, we achieved: 

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  • 89 pieces of coverage across digital media platforms, social media and radio channels such as Men's Folio, Prestige, Esquire, Tatler Singapore, City Nomads, CNA938 just to name a few.

  • Estimated 25.7M online readership 

  • Estimated S$405K in PR value

  • Estimated S$107K in advertising value 

  • Estimated 27.9M audience with the combined total of publication-wide audience figures for all outlets featuring coverage

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