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Aperol's #JoinTheJoy Campaign in Singapore

Public Relations

Aperol, the vibrant Aperitivo from Italy launched its debut edition of its #JoinTheJoy bar tours and events in Singapore over the first two weekends of July 2022. The campaign was set to bring drink lovers on a self-guided bar crawl or guided Aperitivo experience within four key districts – East Coast, Bayfront, Riverwalk and Chinatown – in a bid to cultivate the Italian tradition of sipping on Aperol Spritz while socialising and snacking on appetizers.


Nomadic Collective was the appointed agency for all publicity efforts for Campari Group across all of the group's portfolios. For the launch of #JoinTheJoy campaign, we developed and executed the following: 

  • RSVP management and facilitation of the guided tour / bar crawl for media and influencers across four seatings over two days, and the launch party. 

  • Collaborated with Singapore-based music collective, Groovetop for further influencer engagement. 



Over a two-week campaign, we achieved: 

  • 89 pieces of coverage across digital media platforms, social media and radio channels such as Men's Folio, Prestige, Esquire, Tatler Singapore, City Nomads, CNA938 just to name a few.

  • Estimated 25.7M online readership 

  • Estimated S$405K in PR value

  • Estimated S$107K in advertising value 

  • Estimated 27.9M audience with the combined total of publication-wide audience figures for all outlets featuring coverage

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